Over the last six years, I’ve written or edited hundreds of real estate blog posts that generate more than 350,000 page views each month. Today, I will give you my top 27 real estate blog ideas (with live examples), plus some crucial tips and tricks I’ve learned over the years to make sure people actually read them. Here are 27 real estate blog ideas that people will actually read.

You can also jump directly to our 7 Insider Tips to Get More Page Views for Your Real Estate Blog.

1. Before & After Renovation Examples

Format: List post
Difficulty level: Easy
Example title: “Before & After: This Humble Bungalow in ______ Was Transformed into a Luxe Retreat”

People love Cinderella stories, so writing about local homes transformed by tasteful renovations is a great way to get readers hooked on your blog. The more specific you can get here, the better. Check sites like Curbed for examples of local renovations and see if you can get a quick comment from the homeowner, architect, or interior designer.

[Example Blog Post: Rêve Agent Scott James and His Carriage House Renovation, by Reve Realtors]

2. How to Fix & Flip Homes

Format: How to
Difficulty level: Moderate
Example title: “How to Fix & Flip Homes in __________”

With the popularity of real estate reality TV shows growing every day, writing blog posts that educate your audience on investing is a great way to increase traffic and conversions. If you’re serious about working with new investors, writing an in-depth e-book explaining the fix and flip process in detail would make a great lead magnet.

[Example Blog Post: Fix & Flip 101: 10 Steps to Flipping Houses (the Right Way, by The Close]

3. Home Staging Mistakes to Avoid

Format: List post
Difficulty level: Easy
Example title: “7 Embarrassing Home Staging Mistakes That Can Hurt Your Home’s Value”

Home staging mistakes is a fantastic blog idea because it’s something every homeowner thinks they can do independently. The reality, of course, is that home staging can be difficult and expensive. Something most homeowners don’t realize until they actually try to stage their own FSBO!

[Example Blog Post: 21 Deal-killing Home Staging Mistakes Even Experienced Realtors Make, by The Close]

4. Highlight Successful Women in Real Estate

Format: Interview
Difficulty level: Easy
Example title: “7 Women Who Are Changing the Way _________ Real Estate Sells”

According to one study, women make the decision of which home to purchase 91% of the time. That means celebrating women’s role in the real estate industry is not just a nice thing to do but a savvy marketing decision. A blog post highlighting women’s achievements in your local market is a great way to do just that.

[Example Blog Post: Are Leadership Roles in Luxury Real Estate Still an Old Boys’ Club? by The Close]

5. Real Estate Negotiation Tips

Format: List post
Difficulty level: Easy
Example title: “5 Negotiation Secrets Smart Buyers Use to Get Better Deals”

Since most buyers or sellers have minimal experience in negotiating, offering them a peek inside the process of negotiating a deal can make a great blog post. If you really want to wow them with your skills, try using actual examples from your career.

[Example Blog Post: 18 Top Real Estate Negotiation Strategies From the Pros, by The Close]

6. How to Choose a Mortgage or Hard Money Lender

Format: List post
Difficulty level: Easy
Example title: “7 Tricks to Choosing the Right Mortgage Lender in ________”

Since the mortgage process is still intimidating for most new buyers, a guide on choosing a mortgage lender will be a welcome topic for new buyers reading your blog. If you’re targeting investors or even would-be investors, a guide to picking a suitable hard money lender can also work.

[Example Blog Post: The Best Hard Money Lenders (Interest Rates, LTV, Fees & More), by The Close]

7. An Overview of Virtual Staging Software

Format: Explainer post
Difficulty level: Easy
Example title: “How Virtual Staging Software Can Drive Traffic to Your Home”

This one falls into the “seems easy until you try it” category for homeowners. Virtual staging looks like magic, but once they try to do it, they will realize that hiring a professional like you to market their home might be a better investment.

[Example Blog Post: The Best Virtual Staging Software & Tips, by The Close]

8. Tongue-in-Cheek ‘Behind the Scenes’ Posts

Format: List post
Difficulty level: Easy
Example title: “12 Common Lies Realtors Tell New Buyers in _________”

Since realtors still have a reputation for dishonesty, pulling back the curtain and dishing on what really goes on in the industry is a great way to disarm your site visitors. Just remember to keep it PG, and don’t accuse any fellow agents or brokerages by name.

[Example Blog Post: 15 Things Realtors Would Love to Tell Our Clients (But We Don’t), by The Close]

9. Open House Food Ideas

Format: List post
Difficulty level: Easy
Example title: “17 Open House Food Ideas to Make Your Open House a Success”

Another subtle way to show off your marketing skills, writing up a short article on popular open house food ideas is a great way to impress homeowners.

[Example Blog Post: 17 Open House Food Ideas That Can Help Sell Your Listing (Yes, Really), by The Close]

10. A List Post or Explainer Article on Dual Agency

Format: List post or explainer
Difficulty level: Easy
Example title: “7 Reasons Dual Agency Can be a Mistake in _________”

Dual agency is one of those topics that seems easy to understand at first but gets more complicated as you dig in. That makes it a perfect blog post to show off your sales expertise. Just make sure to be clear about the complexities of dual agency.  List the pros and cons honestly.

[Example Blog Post: Dual Agency: What It Is, Where It’s Legal & More, by The Close]

11. A 101-Level Crash Course in Real Estate Investing

Format: List post or explainer
Difficulty level: Moderate
Example title: “Investing in ______ Real Estate 101”

Since everyone wants to make a great investment, a crash course in real estate investing is a great idea for a blog post. You can explain some common industry terms and investment strategies and then discuss which one works best in your farm area.

[Example Blog Post: 3 Types of Real Estate Investing Every Agent Needs to Learn, by The Close]

12. A Guide to Evaluating & Purchasing Rental Properties

Format: List post or explainer
Difficulty level: Moderate
Example title: “8 Tips for Buying Rental Properties in _________”

Since the real estate investment niche is red-hot these days, an expert guide to purchasing a rental property in your farm area can get you clicks and conversions on your blog. If you’re not an expert in rental property, work with your broker or a local investor to write this one.

[Example Blog Post: How to Analyze Cash Flow Real Estate Investments + Attract Investor Clients, by The Close]

13. Home Renovations That Offer the Best ROI for Resale

Format: List post
Difficulty level: Easy
Example title: “7 Home Renovations That Will Get You an ROI at the Closing Table”

Here’s another blog post idea that most homeowners thinking of selling will find irresistible. After all, renovating their older home will cost them tons of money, and most homeowners don’t have a clue if they will ever get any of that money back at the closing table.

[Example Blog Post: What renovations add the most value to a home?, by Bankrate]

14. Questions to Ask When Hiring a Real Estate Agent

Format: List post
Difficulty level: Easy
Example title: “7 Questions to Ask When Interviewing a New Realtor”

Wouldn’t it be great if you could tell someone which questions you want them to ask you in an interview? Well, if you write this blog post, you can! You can use this post to educate buyers on what to look for in a realtor, and also subtlety play up your strong suit. For example, if you have a lot of local experience, spend more time telling them why this is so important in your post.

[Example Blog Post: 4 Questions to Ask When Hiring A Real Estate Agent, by Coldwell Banker]

15. Home Staging Tips & Tricks to Sell Faster

Format: List post
Difficulty level: Easy
Example title: “7 Interior Paint Colors That Will Help Your Home Sell Quicker”

If you’re working in a relatively upscale neighborhood, then chances are your homeowners will look at beautifully staged local listings and start to get intimidated. How will their home compete with these beautiful spaces online?

The trick with this blog post idea is to make sure to interview (or research) experts who actually know a thing or two about interior design and how it might affect their listing. Again, just be careful about making any promises here. Avoid saying things like “this paint color WILL increase your listing price” and instead say something like, “One study showed this paint color helped XX homes sell faster.”

[Example Blog Post (HGTV): Foolproof Paint Colors That Will Sell Your Home]

16. In-depth Neighborhood Guides for Relocation Buyers

Format: Explainer article
Difficulty level: Moderate
Example title: “An In-depth Guide to [Neighborhood] for New Homeowners”

While ranking on Google for neighborhood guides will be extremely difficult in many cities, in-depth neighborhood guides make excellent lead magnets, e-books, or social media content.

The trick here is to go deep. Most agents will write fluffy overviews, if anything, so make sure to get into the nitty-gritty of what moving to your neighborhood will be like.

[Example Blog Post: My Neighborhood: Silver Lake, L.A., by Douglas Elliman]

17. Hyper-local New Homebuyer’s Guide

Format: Explainer article
Difficulty level: Moderate
Example title: “A New Homebuyer’s Guide to Moving to [Your Farm Area]”

Are you working with new buyers? If not, you’re missing out. Many first-time buyers these days have excellent income and credit, and all they really need is someone to walk them through the transaction. If you get it right, you could have an evangelist for life.

[Example Blog Post: The New York City home buying guide, by Curbed]

18. Monthly or Quarterly Aggregated Market Reports

Format: Monthly or quarterly explainer article
Difficulty level: Moderate
Example title: “Aggregated Market Report for [Your Farm Area, Month Year]”

While most agents post some kind of market report on their blogs, most are pretty thin and not actually useful for their readers. If you want to stand out, then take the time and effort to make your monthly or quarterly local market reports as in-depth and nerdy as you can manage.

[Example Blog Post: Market Reports Archives – Corcoran Inhabit, by Corcoran]

19. Local Listing(s) of the Week

Format: Roundup post
Difficulty level: Easy
Example title: “3 Drop-dead, Gorgeous, Mid-century Modern Homes in [Your Farm Area]”

This is a fun one and can help you build relationships with local listing agents. Try to choose three to five listings every week that might fit a specific theme your audience will like for more impact. For example, if you’re working in Miami, waterfront listings would be fun to write about. If you’re working in Manhattan, then you can’t go wrong writing about penthouses.

[Example Blog Post: Listing of the Week: Brunch after Tiffany’s?, by The Close]

20. A Property Marketing Case Study

Format: Case study
Difficulty level: Moderate
Example title: “Case Study: How 3 [Your Farm Area] Luxury Homes Sold 20% Over Asking”

This blog post requires a little more research and, of course, access to data and assets such as before-and-after images. But if you either have a few listings under your belt where marketing made the difference, or know an agent who does, then this is a great post to show off your marketing knowledge to your readers.

[Example Blog Post: Sean’s 47-Point Ultimate Real Estate Listing Marketing Plan (PDF Checklist), by The Close]

21. How Economic News Affects Your Farm Area

Format: Explainer article
Difficulty level: Moderate to difficult
Example title: “What the [Latest Economic News] Means for [Your Farm Area] Homeowners”

While your wealthy clients might read the Wall Street Journal every morning, most of the economic news won’t be directly relevant to their real estate portfolio. That’s why taking that news and contextualizing it for them is another excellent way to use your blog to offer something of value for your audience.

[Example Blog Post: South Florida is Dubbed NYC’s “6th Borough” After COVID-19 Exodus, by The Light Group, Douglas Elliman]

22. A Guide to Local Architectural Styles

Format: List post
Difficulty level: Easy
Example title: “A Cheat Sheet to the Architectural Styles of _________”

When people start thinking about buying or selling a home, they generally go into education mode. Learning about local architectural styles is a great way to get them to click on your posts on social media.

[Example Blog Post: An Agent’s Guide to Home Styles, Architecture & Design, by The Close]

23. An Interview With a Lawyer on Common Local Legal Issues

Format: Interview
Difficulty level: Easy
Example title: “A Lawyer Explains the Legal Issues of Accessory Dwelling Units”

Real estate lawyers also want to show off their local expertise to your audience because your leads might potentially be their leads too. Are you starting to notice a trend here with interview articles? If you’re just jumping in on this article idea, then here’s a quick recap: Interviewing local experts can help build relationships that lead to referrals down the road.

[Example Blog Post: Updated: A Q&A with LA eviction defense lawyer Daniel Bramzon, by Curbed]

24. A Guide to Local HOA Covenants

Format: Explainer
Difficulty level: Difficult
Example title: “15 Common HOA Covenants & What They Really Mean”

If you want to get confused (and angry), ask someone what they think about their homeowners association (HOA). For most people, HOAs are right up there with the IRS when it comes to confusing and potentially expensive adversaries. That’s why a friendly explainer piece on HOA covenants can help new homeowners or anyone who never lived under their rules feel a little more comfortable about them.

[Example Blog Post: HOA Homefront: Buying in an HOA? Read this first, by OC Register]

25. An Explainer on What Listing Agents Do

Format: Explainer
Difficulty level: Easy
Example title: “12 Hidden Ways Listing Agents Help _______ Homeowners Sell Faster & for More Money”

Justifying your own job might seem a little desperate, but if you focus on the positive and talk about some uncommon but essential ways you can help them, you just might end up with a popular blog post.

[Example Blog Post: What Does a Good Listing Agent Do?, by Krishnan Team]

26. Affordable Curb Appeal Ideas for Your Local Market

Format: List post
Difficulty level: Easy
Example title: “11 Affordable Curb Appeal Ideas for [Your Farm Area] Homes”

Curb appeal is one of those things that most homeowners don’t quite understand. They THINK they do, but when it comes down to pulling out their credit card or rolling up their sleeves, they will inevitably head to Google. Or if you have a well-written article, your blog.

[Example Blog Post: The 26 Best Curb Appeal Ideas for Every Budget (Yes, Even Yours!), by The Close]

27. A Guide to Up & Coming Micro-neighborhoods

Format: List post
Difficulty level: Easy
Example title: “3 Neighborhoods in ________ Set to Take Off in 2022”

While every agent in your farm area is probably writing about the hot new neighborhood, writing about smaller micro-neighborhoods with appealing qualities is a great way to show off your local market knowledge.

[Example Blog Post: Van Cortlandt Village: A Historic Enclave in the Bronx, by Brown Harris Stevens]


7 Insider Tips to Get More Page Views for Your Real Estate Blog

Get More Page Views for Your Real Estate Blog

Now that you’re (hopefully) inspired to start blogging, here are some insider tips and tricks I’ve learned over the years that will help you get more page views.

1. Write 3 Different Versions of Your Headline & Pick the Best One

The headline is by far the most important element of your blog post. It’s the first and sometimes only thing your audience will see before they decide to click on it and read it. So take the time to learn how to write headlines that get clicks. Here are some simple formulas you can use.

2. Use H2 Headings to Break Up Your Posts Into Bite-sized Chunks

Since your readers are busy, do them a favor and break up your blog posts into bite-sized chunks using H2 subheadings. Most people are going to skim your posts anyway. Make it easy for them.

3. Include Links to Other Related Blog Posts

This will not only help your reader quickly get to related posts, but will help Google crawl your site and might help you rank better.

4. Don’t Use Too Many Videos or Large Images

Page speed is everything online, so avoid embedding a ton of videos, tweets, Instagram stories, or large image files. Large images are also a pain to scroll through on mobile.

5. Write Short Sentences & Paragraphs

Long paragraphs are like homework, and you have about 10 seconds to capture your reader’s attention before they click back over to Facebook. Worse, they take forever to scroll through on mobile.

6. Read Your Writing Out Loud Before Hitting Publish

Editing your own writing can be tricky, but one way to make it easier is to read your entire post out loud and see if you stumble. If you can read through it without stumbling, then chances are so will your readers.

7. Always Put the Reader First

Always put your reader first. Make sure to focus on their needs and experience rather than search engine optimization (SEO), selling, trying to sound clever, or anything else. Always remember your blog is for your readers, not to stroke your ego!

Over to You

Have a great real estate blog idea that we forgot? Let us know in the comments or join us on our Facebook Mastermind Group here.

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